Mixing up a brand with a little old-world chemistry.

The Challenge
158 on Main was envisioned as an upscale cocktail destination with a distinctive apothecary-inspired atmosphere. The brand needed to feel sophisticated and intriguing while capturing the craft, experimentation, and ritual behind a beautifully made cocktail.

The Approach
We developed an identity inspired by vintage apothecaries—blending classic typography, intricate details, and old-world influences with a modern sensibility. The system extended beyond the logo to menus, signage, environmental graphics, merchandise, and supporting brand elements that helped bring the concept to life.

The Result
The finished identity created a rich, immersive brand that felt elevated without being stuffy—giving 158 on Main a distinctive personality built around craft cocktails, curiosity, and a touch of unexpected chemistry.