Resume

CREATIVE THINKER. BRAND BUILDER. DESIGNER AT HEART.

Creative Director and Brand Strategist with 25+ years of experience turning ideas into brands, campaigns, and experiences that connect with people. My career has taken me from designing books and agency work to building my own creative firm, leading an in-house brand team for a fast-growing tech company, and developing creative for some of the country’s biggest brands.

I bring together strategy, storytelling, and a genuine love of beautiful design—with the hands-on skills to take an idea from a conversation or sketch all the way through execution.

WHAT I BRING

Creative Direction & Art Direction • Brand Strategy & Positioning • Visual Identity & Design Systems • Campaign Concepts • Graphic & Editorial Design • Integrated Marketing • Creative Storytelling • Team Leadership • Client Relationships • Business Development • Presentations & Pitches • Digital & Print • AI-Enhanced Creative Workflows

EXPERIENCE

BREAKTHROUGH PRODUCTIONS

Creative Director & New Business Lead | 2025–Present

Lead creative, marketing, and new-business design for an experiential fabrication studio working with major national brands.

Develop original creative concepts for brand activations, pop-ups, trade shows, retail environments, and experiential campaigns.
Translate client objectives into strategic concepts and compelling visual presentations, then pitch those ideas directly to clients.
Create the company's capabilities decks, case studies, sales presentations, website, email marketing, social content, and other brand communications.
Partner with production, estimating, fabrication, agencies, and clients to turn creative concepts into buildable experiences.
Serve as the company's sole in-house designer while simultaneously supporting client work, new business, and company marketing.

PETSCREENING

Brand & Creative Director | 2024–2025

Led the creative evolution of a fast-growing technology company as it transitioned from a scrappy startup into a sophisticated national software brand.

Directed a company-wide rebrand while preserving the equity of its established identity.
Created a comprehensive visual system spanning typography, color, photography, video, animation, web, digital advertising, social, events, and marketing communications.
Established brand standards and scalable systems that created greater consistency across a rapidly growing organization.
Managed and art directed designers, photographers, videographers, and motion creatives.
Partnered with marketing and leadership to turn business objectives into strategic creative solutions.

KORAK DESIGN → BLENDER CREATIVE CO.

Founder & Creative Director | 2007–2024

Started as an independent designer and grew the business into a branding and creative agency, becoming a long-term creative partner and fractional Creative Director for organizations across healthcare, technology, professional services, nonprofits, hospitality, and consumer brands.

Led brand strategy, naming, visual identity, rebrands, campaign concepts, and integrated creative from discovery through launch.
Built and managed a remote network of designers, developers, writers, photographers, and creative specialists.
Served as an extension of clients' internal marketing teams, providing both strategic creative leadership and hands-on design.
Directed and designed identities, campaigns, websites, publications, annual reports, presentations, advertising, environmental graphics, and marketing collateral.
Built lasting client relationships that resulted in long-term partnerships and ongoing creative engagements.
Led new business, proposals, presentations, budgeting, client relationships, and agency operations while remaining deeply involved in the creative work.

Selected partnership: Served as a fractional creative leader for Eating Recovery Center and Pathlight Mood & Anxiety Center, helping establish a cohesive brand system across the sister organizations and supporting the expansion of virtual services during the pandemic.

EARLIER EXPERIENCE

SEITZ WELCH — Senior Designer | 2001–2007

Created branding, campaigns, publications, and integrated communications for healthcare organizations, nonprofits, corporations, and other agency clients. Collaborated closely with clients, writers, account teams, and production partners from concept through execution.

ROSS PRINT MARKETING — Graphic Designer | 2000–2001

Designed direct-mail campaigns and print collateral for retail clients while developing extensive hands-on knowledge of offset and digital printing, production, paper, color, and finishing.

DONNING COMPANY PUBLISHERS — Designer → Senior Designer | 1998–2000

Designed highly visual commemorative and pictorial books—some exceeding 300 pages—for universities, aquariums, tourism organizations, and other institutions. Promoted to Senior Designer following strong sales performance of my book designs and recognition for design excellence.

CREATIVE TOOLKIT

Brand
Strategy • Positioning • Identity • Logo Systems • Brand Guidelines • Design Systems • Rebrands

Design
Art Direction • Graphic Design • Editorial & Publication Design • Annual Reports • Brochures • Presentations • Environmental Graphics • Print

Marketing + Digital
Campaign Concepts • Websites • Landing Pages • Digital Advertising • Email • Social • Integrated Campaigns

Creative Production
Photography Direction • Video Direction • Motion & Animation • Creative Concepting • AI-Enhanced Workflows

Leadership + Growth
Creative Leadership • Team Mentorship • Client Presentations • Business Development • New Business Pitches • Relationship Building • Cross-Functional Collaboration

SOFTWARE + TOOLS
Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Acrobat, After Effects) • Figma • Canva • Webflow • WordPress • PowerPoint • Monday.com • Trello • Workfront • HubSpot • Google Workspace • Microsoft Office • ChatGPT & AI Creative Tools

EDUCATION

LIBERTY UNIVERSITY
Bachelor of Arts, Communications
Concentration in Media Graphics

SELECTED CLIENT + INDUSTRY EXPERIENCE

Technology • Healthcare • Behavioral Health • Consumer Brands • Hospitality • Professional Services • Nonprofits • Retail • Experiential • Higher Education • Tourism • Luxury Brands • Food and Beverage