Planting new life into a hometown classic.

The Challenge
A Mooresville fixture since 1946, Brawley Seed Co. had decades of history and local recognition to build on. The opportunity wasn’t simply to design a new logo—it was to create a brand system that celebrated its roots while giving it fresh personality and serious merch appeal.

The Approach
We created a flexible family of logos, badges, typography, illustrations, and graphic elements inspired by Brawley’s heritage and down-to-earth personality. Instead of one logo doing all the work, the system was designed to mix, match, and evolve across everything from signage and packaging to hats, tees, stickers, and more.

The Result
The result is a brand that feels both established and fresh—rooted in nearly 80 years of local history but flexible enough to grow into a lifestyle brand people are proud to wear.