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KELLY KORAK

CREATIVE DIRECTOR

Creative thinker, brand builder, problem solver, and people person—my career has taken me just about everywhere those things can lead.

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It started with designing books, followed by agency life, an in-house role, and eventually the leap into entrepreneurship. What began as a one-person studio grew into a branding and design agency with a talented creative team. From there came a return to the in-house world as a Creative & Brand Director for a tech company, and today, a role that’s essentially a one-woman creative and marketing department for an experiential agency.

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At the heart of it all is a love of beautiful design and a belief that it should do more than just look good. Whether developing a brand, dreaming up a campaign concept, or creating an experience, I’m always looking for the idea that feels authentic, tells a story, and genuinely connects with the audience.

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Along the way, I’ve worked with some of the world’s biggest brands, as well as small businesses and nonprofits. Regardless of size, the best work always starts in the same place: understanding the people, the challenge, and what we’re really trying to accomplish.

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The people side of the business has become just as important to me as the creative side. Getting to know clients, listening to what they need, presenting ideas, and building lasting relationships comes naturally—which made client presentations and business development a natural extension of my creative work.

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Over 25+ years, my career has included designing, building brands, developing campaign concepts, leading teams, growing a business, cultivating client relationships, and solving plenty of interesting problems along the way. It hasn’t followed a straight line—and I wouldn’t have wanted it to.

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Now I’m ready for the next chapter: bringing all of that experience, curiosity, creativity, and energy to a great team that values thoughtful ideas, authentic connections, and beautifully crafted work.

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If that sounds like your team, I’d love to talk.

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WHAT I'M GOOD AT
Core Strengths
  • Public Speaking and Presentation

  • Creative Direction & Vision

  • Brand Strategy & Positioning

  • Experiential Marketing & Brand Activations

  • Integrated Campaign Development

  • Concept Development & Storytelling

  • Art Direction & Visual Design

  • Creative Leadership & Team Development

  • Cross-Functional Collaboration

  • Strategic Creative Problem Solving

  • Business Development & Client Partnerships

  • Executive Presentations & Creative Pitching

  • Design Systems & Brand Governance

  • Creative Operations & Process Improvement

  • Project & Stakeholder Leadership

  • AI-Enhanced Creative Workflows

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WHAT I BRING TO LIFE
Creative Capabilities
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Branding

  • Brand Identity

  • Visual Identity Systems

  • Brand Guidelines

  • Typography & Color Systems

  • Brand Positioning & Messaging

  • Brand Persona & Voice

  • Name and Tagline Development

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Design Production

  • Art Direction/Graphic Design

  • Publication & Editorial Design

  • Annual Reports

  • Brochures

  • Marketing Collateral

  • Advertising

  • Direct Mail

  • Packaging

  • Photography Direction

  • Video Direction

  • Print Production

Marketing & Digital

  • Integrated Campaigns

  • Website Design

  • Email Marketing

  • Social Media

  • Paid Social

  • Digital Advertising

  • Content Development

  • Campaign Creative

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Experiential

  • Brand Activations

  • Pop-Ups

  • Trade Show Environments

  • Retail Experiences

  • Scenic Environments

  • Environmental Graphics

  • Signage & Wayfinding

  • Interactive Experiences

  • Murals

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Business Development

  • Lead Generation

  • Client Relationship Building

  • Strategic Partnerships

  • Opportunity Identification

  • Pitch Development & Presentation

  • Proposal & RFP Development

  • Creative Concept Selling

  • Networking & Industry Outreach

  • Cross-Functional Collaboration

  • Market Research

  • Client Onboarding

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This is a curated selection of projects, brands, and creative challenges I’ve had the opportunity to bring to life over the years. For a more comprehensive look at my work, I invite you to explore my full portfolio.

Experience

2024–2025

BRAND &
CREATIVE DIRECTOR

2025–PRESENT

CREATIVE DIRECTOR &
NEW BUSINESS DEVELOPMENT

BREAKTHROUGH PRODUCTIONS
Creative Director & New Business Lead for an experiential design and fabrication studio, developing original concepts and creating and presenting client pitches for some of the country’s biggest brands across activations, pop-ups, retail environments, and trade shows. Leads company marketing, including brand strategy, website, social media, email campaigns, case studies, and new-business initiatives.

PETSCREENING

Brand & Creative Director responsible for leading a comprehensive company rebrand, developing a new visual identity and brand guidelines across digital and marketing touchpoints. Led and managed a multidisciplinary creative team spanning graphic design, photography, video, and content production to bring the new brand to life.

2007-2024

OWNER & CREATIVE DIRECTOR

KORAK DESIGN/BLENDER CREATIVE CO.

Founded and led Korak Design, later rebranded as Blender Creative Co., providing brand strategy, campaign development, and graphic design for a diverse range of clients. Managed a remote team of creatives while overseeing creative direction, client relationships, and the development of strategic, cohesive brand experiences.

2001–2007

SENIOR DESIGNER

SEITZ WELCH COMMUNICATION GROUP

Served as Senior Designer at Seitz Welch, developing strategic, concept-driven creative for healthcare organizations, nonprofits, and corporate clients. Led branding and visual identity projects and designed a wide range of integrated communications, including marketing campaigns, publications, annual reports, brochures, digital assets, presentations, and other print and digital collateral.

1998–2000

PUBLICATION DESIGNER

DONNING COMPANY PUBLISHERS

Promoted from Graphic Designer to Senior Designer after producing some of the company’s best-selling titles and earning a design award. Designed large-format pictorial books for universities, aquariums, chambers of commerce, and tourism organizations, managing the full creative process and page layout for publications of up to 300 pages.

2000–2001

GRAPHIC DESIGNER

ROSS PRINT MARKETING

Designed direct mail campaigns and print collateral for retail clients, creating engaging, production-ready materials from concept through completion. Developed extensive knowledge of commercial printing, including offset and digital production, prepress, paper selection, finishing techniques, and designing effectively for print.

CONTACT
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Let's talk
I'm excited to connect and discuss potential collaborations! Reach out to me for design inquiries or consultations.

KELLY@KORAKDESIGN.COM
303.246.4399

©2026 by Kelly Korak. 

 
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