ABOUT ME

I'm a creative director, art director, and brand strategist who believes the best creative work starts with understanding people. I bring together strategic thinking, visual storytelling, and an intuitive understanding of what motivates audiences to create brands and campaigns that connect.

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My career has taken me from book design and agency life to building and leading my own creative agency and working in-house with growing organizations. Along the way, I've partnered with businesses, national brands, healthcare organizations, and nonprofits to develop brand identities, integrated campaigns, and meaningful creative experiences.

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As a leader, I believe in empathy, integrity, and transparency. I've built and managed creative teams both in person and remotely, and I value collaboration, open communication, and bringing out the best in the people around me. While I enjoy developing strategy and guiding creative direction, I'm just as comfortable rolling up my sleeves and doing the work. I genuinely love the creative process, from the first big idea to the smallest design detail.

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Outside of work, I'm a mom of three, a typography enthusiast, an avid podcast listener, and a fan of live music, travel, and just about anything outdoors. I also believe a little humor and makes almost everything better.